"Pay Over Time" Is Integral for E-Commerce Growth
(Appeal to a Range of Credit Profiles and Grow Cart Size )
A 2020 article in Forbes magazine claimed that “Lease-To-Own Option Is Integral For E-Commerce Growth Strategy.”* The idea of buy now, pay later has been around since the 1950s but has taken on new popularity in recent years, as online shopping has expanded purchasing options at the point of sale. And according to Business Insider, once the after effects of the pandemic are over, monthly payments may remain a popular alternative to credit cards.**
Splitting large payments into monthly installments for your customers expands affordability, by reframing prices in terms of payments that are budget-friendly. Customers want the flexibility of paying over time, without putting an item on a credit card.
This is just one of the remarkable tips and best practices that we’ve compiled into a quick-read white paper for wheels, tires, and auto services retailers – from leading automotive and E-commerce companies, as well as experts from Harvard Business School, Oracle, Forbes, McKinsey, and many more.
"Looking for More?"
Download the complete e-book to read all 8 key insights – drawn from leading E-commerce retailers across several industries, that will help you start growing sales:
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This e-book spotlights 2 key questions to ask your customers, tips on follow up, and how to make adjustments that will help drive sales. And that’s not all: the book brings remarkable tips and best practices from leading automotive and E-commerce companies, as well as experts from Harvard Business School, Oracle, Forbes, McKinsey, and many more. |
*Source: https://www.forbes.com/sites/jiawertz/2020/04/28/lease-to-own-integral-e-commerce-growth-strategy/
