A lot has changed in the past year. But there are amazing lessons to be learned and carried forward, that will help drive sales. Let’s look at two tips, that could help drive growth in the coming months...
Get Creative With Promotions
(If You Say It’s a Holiday, It’s a Holiday)
The old days of following a set calendar for sales are long gone. And as with so many changes in retail in recent years, it started with Amazon. When they introduced Prime Day, they created a promotional holiday.
By creating special occasions for promotions, you can remind your customers that they need you, as well as show alignment with what’s important to them. Spring Break, an area football championship being played away, the opening of an area ski resort – these are just a few of the wonderful opportunities to promote your products and services, especially if you give them a local twist.
Is Curbside Service Good for Your Sales?
(Chances Are Good That It’s Not Going Away)
From grocery stores to big box retailers to mom-and-pop shops, many companies began offering curbside service in 2020. It’s even true in wheels, tires, and auto repair: AutoZone, for example, started offering it in March and still is, more than a year later.
Even if you sell services rather than products, there are relevant lessons to learn from curbside service, regarding how to communicate your commitment to cleanliness and sanitization, like Firestone does. In fact, car sanitization could even be one of the services you offer, as an upsell.
Looking for more?
Download the complete e-book to read all 8 key insights – drawn from leading E-commerce retailers across several industries, that will help you start growing sales: