---
title: "Insight #2 - Get Your Digital House in Order"
description: "eCommerce saw a major surge in 2020, as shoppers left the familiar paths to stores or malls, and turned to their laptops and mobile devices. This won’t be a short-lived trend: an estimated 14.5% of all retail sales this year are online purchases, and more than half of these interactions occurred on a mobile device."
---

[Snap Finance | Blog](https://blog.snapfinance.com)

# [Insight #2 - Get Your Digital House in Order](https://blog.snapfinance.com/automotive-insight-2)

 Written by [Monica Tucker](https://blog.snapfinance.com/author/monica-tucker) | Oct 1, 2021 4:28:02 PM

<https://blog.snapfinance.com/hubfs/ABM/8%20Insights%20to%20Grow%20Your%20Sales%20in%202021_Final_rev04.pdf>

Get Your Digital House in Order

(and Your Mobile Site, Too)

E-commerce saw a major surge in 2020, as shoppers left the familiar paths to stores or malls, and turned to their laptops and mobile devices. This won’t be a short-lived trend: an estimated 14.5% of all retail sales this year are online purchases,\* and more than half of these interactions occurred on a mobile device.\*\*

 

At the same time, the Auto Care Association forecasts that more than 300 million cars and light duty trucks will be on the road by 2024; these vehicles will have an average age of 12 years – and so will need service, repairs, and new tires.\*\*\*

 

*While selling online is nothing new, many retailers weren’t ready for this shift. A Harvard Business Review discussion about the “new normal” demands that businesses invest in the digital infrastructure that is so important to customers, if they have not already.*

 

It’s critical to stress test your website, E-commerce, and other platforms, to make sure that they can handle spikes in traffic. Also, make certain that your website – and the entire online buying experience – is optimized for mobile.

Even if your audience skews older, don’t assume that the need for these improvements don’t apply to you. Shoppers aged 45 and above are buying online more; eMarketer points to a 5.8% increase in 2020.

 

Looking for more?

Download the complete e-book to read all 8 key insights – drawn from leading E-commerce retailers across several industries, that will help you start growing sales:

| <https://blog.snapfinance.com/hubfs/ABM/8%20Insights%20to%20Grow%20Your%20Sales%20in%202021_Final_rev04.pdf>   | *This e-book spotlights 2 key questions to ask your customers, tips on follow up, and how to make adjustments that will help drive sales. And that’s not all: the book brings remarkable tips and best practices from leading automotive and E-commerce companies, as well as experts from Harvard Business School, Oracle, Forbes, McKinsey, and many more.* |
| --- | --- |

 

\*Source: [https://www.emarketer.com/content/us-ecommerce-2020](https://www.emarketer.com/content/us-ecommerce-2020)

\*\*Source: [https://www.statista.com/statistics/249863/us-mobile-retail-commerce-sales-as-per- centage-of-e-commerce-sales/#:~:text=In%202021%2C%2053.9%20percent%20of,local%20 competitors%20Walmart%20and%20eBay](https://www.statista.com/statistics/249863/us-mobile-retail-commerce-sales-as-per-%20centage-of-e-commerce-sales/#:~:text=In%202021%2C%2053.9%20percent%20of,local%20%20competitors%20Walmart%20and%20eBay)

\*\*\*Source: ​​[https://www.tirereview.com/tire-dealer-coronavirus-future-business/](https://www.tirereview.com/tire-dealer-coronavirus-future-business/)

[View full post](https://blog.snapfinance.com/automotive-insight-2)

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