Get Your Digital House in Order
(and Your Mobile Site, Too)
E-commerce saw a major surge in 2020, as shoppers left the familiar paths to stores or malls, and turned to their laptops and mobile devices. This won’t be a short-lived trend: an estimated 14.5% of all retail sales this year are online purchases,* and more than half of these interactions occurred on a mobile device.**
At the same time, the Auto Care Association forecasts that more than 300 million cars and light duty trucks will be on the road by 2024; these vehicles will have an average age of 12 years – and so will need service, repairs, and new tires.***
While selling online is nothing new, many retailers weren’t ready for this shift. A Harvard Business Review discussion about the “new normal” demands that businesses invest in the digital infrastructure that is so important to customers, if they have not already.
It’s critical to stress test your website, E-commerce, and other platforms, to make sure that they can handle spikes in traffic. Also, make certain that your website – and the entire online buying experience – is optimized for mobile.
Even if your audience skews older, don’t assume that the need for these improvements don’t apply to you. Shoppers aged 45 and above are buying online more; eMarketer points to a 5.8% increase in 2020.
Looking for more?
Download the complete e-book to read all 8 key insights – drawn from leading E-commerce retailers across several industries, that will help you start growing sales:
*Source: https://www.emarketer.com/content/us-ecommerce-2020
***Source: https://www.tirereview.com/tire-dealer-coronavirus-future-business/