What Customers Want from Wheels, Tires, and Auto Service Retailers
(Hint: It's all about them)
Wheel, tires, and auto service customers have changed their buying behaviors in the past year and a half. You can change too, to meet them where they are – by putting them at the center of everything.
A Harvard Business School article written in the summer of 2020 makes a bold statement:
“It is even more critical for firms to become more customer-centric by researching and understanding their customers’ new problems caused by fear, isolation, physical distancing, and financial constraints, and attempt to structure their offerings to meet these new unmet wants and needs.” *
Take the time to ask your customers key questions: what is important to them? What causes them to hesitate to make a purchase? The goal here is to understand their stressors and problems, and how you can solve them.
Don’t forget to connect with those who have made recent purchases, as well as those from whom you have not heard in a while. Learning about the changes they have made, or the concerns they have, is a great way to make little (or big) adjustments to meet their needs and provide the level of service that builds customer loyalty.
Looking for more?
Download the complete e-book to read all 8 key insights – drawn from leading E-commerce retailers across several industries, that will help you start growing sales:
*Source: https://hbswk.hbs.edu/item/your-customers-have-changed-here-s-how-to-engage-them-again